Résumé
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Curriculum vitae |
jerome_gentes_2021_q1_cv.pdf | |
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Relevant Experience
Principal Content Designer
Intuit, Inc., Mountain View, CA, Feb 2017-Present
Lead Brand Content Writer
Meyer Corporation, Vallejo, CA, Nov 2012-Feb 2017
Freelance Marketing & UX Writer
Medical and entertainment industry clients, Mar 2010-Mar 2017
Education
Principal Content Designer
Intuit, Inc., Mountain View, CA, Feb 2017-Present
- Content designer and UX strategist for financial data apps handling critical data connection, error prevention, and file import experiences across platforms and devices
- Designed scalable, best-in-class user experiences to move customers across products and data providers
- Led security, privacy, legal, and compliance standards development for US, UK, AU, and EU data-sharing
- Collaborated on content and design system improvements, contributing new style, voice, and tone guidelines
- Hand-selected for high-velocity, agile team to design Aid Assist, a PPP-eligibility calculator
Lead Brand Content Writer
Meyer Corporation, Vallejo, CA, Nov 2012-Feb 2017
- Wrote and managed ecommerce product, marketing and social media content for global industry-leading kitchen and cookware distributor
- Created an innovative, immersive storytelling strategy to deliver SEO-rich feature and benefit content for 9K+ products across 10 unique brands
- Collaborated across business development, design, brand management, and product management teams
- Wrote branded content for 10 corresponding e-commerce websites, including refreshed style, voice, and tone
Freelance Marketing & UX Writer
Medical and entertainment industry clients, Mar 2010-Mar 2017
- Audited, wrote, and edited content for clients on pediatric oncology, e-learning, telemetrics, and tourism
- Developed web content strategies, including SEO, analytics, and social sharing to drive digitization of traditional medical industry patient engagement model
- Conducted interviews to understand user needs and develop sensitive medical and technical content
Education
- Introduction to Human-Centered Design, Acumen Academy, March 2021
- UX Writing Fundamentals Certification, UX Writers Collective, May 2019
- Master of Fine Arts, Non-Fiction Writing, Columbia University, New York
- Bachelor of Arts, English, University of California, Berkeley